Geneva, Switzerland (09 October 2023) – During the meeting of the Informal Working Group on MSMEs, Ambassador Manuel Teehankee, Permanent Representative of the Philippines to the WTO, commended the work undertaken by HeySuccess Virtual Assistance Services, an innovative MSME from the Philippines. Recognized as one of the winners of the 2023 Small Business Champion Competition, HeySuccess's pivotal initiative, “Project Puldiya”, stands as a testament to the dynamism of MSMEs in shaping an inclusive global trading landscape.
Inaugurated in 2021, the Small Business Champions Competition is the result of concerted efforts from the International Chamber of Commerce (ICC), the International Trade Centre (ITC), and the WTO Informal Working Group on MSMEs. The competition's primary objective is to amplify the role of MSMEs in global trade, advocating for their integration and empowerment.
Paula Bayao, Co-Founder & Online Business Manager of HeySuccess, presented “Project Puldiya”, a transformative three-module training program which aims to bridge the gap between traditional farming and modern entrepreneurial practices. HeySuccess’ holistic curriculum spans Agriculture 4.0, branding techniques, supporting the United Nations Sustainable Development Goals (UN SDGs), and tapping into e-commerce to scale globally. HeySuccess is partnering with farmer organizations in Benguet province for the initiative.
Ambassador Teehankee expressed, "By inviting diverse stakeholders and offering a platform to propose actionable and innovative ways to highlight the role of MSMEs in world trade, the Competition brings us one step closer to a more inclusive global trading ecosystem."
Ambassador Manuel Teehankee lauded HeySuccess which is among the Small Business Champions winners
He further remarked, “In celebrating HeySuccess today, we are not just commending an individual success story, but the boundless potential of MSMEs.” He also underscored the focused approach of HeySuccess of strengthening internal resilience while also fostering external connectivity ensures that farmers are not only equipped to grow their produce but also to manage their businesses profitably.
Ambassador Matthew Wilson of Barbados, the Chair of the WTO Informal Working Group on MSMEs commends HeySuccess Co-Founder & Online Business Manager Paula Bayao for her advocacies.
The MSME Group's recent gathering was marked by significant discussions and presentations, confirming the commitment to bolster micro, small, and medium enterprises and their participation in the global trading arena.
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